Small Business Saturday is right around the corner, and acts as an exceptional opportunity for entrepreneurs to bolster their revenues ahead of the new year. Preparation is key to maximize profits Thanksgiving weekend and throughout the busy holiday shopping season.
Here are a few tips to ensure your small business is ready to excel:
- Scheduling: Make sure you have plenty of staff to provide customers with exceptional customer service. Additionally, have backup plans in place to fill spots should employees call-in sick.
- Inventory: Know which products are most likely to be purchased at high volumes, and have more than enough to fit demand stocked. This can help your customer service and reputation performance.
- Payment processing: No matter which types of payment processing systems you might employ – be them mobile, credit card or otherwise – make sure they are tested right before the holiday weekend to avoid hiccups at the point of sale.
- Loyalty: Consider having a plan in place to recognize your customers and show them that you are thankful for their patronage, such as offering deals and rewards for shopping on Small Business Saturday. This can help to sustain higher revenues through the end of the year.
Good luck this Thanksgiving weekend!